Effective Problem Solving And Creative Thought
An experiment conducted by behavioral scientists, discovered that problem solving procedures were inhibiting creative thought.
NEW THINKING
An experiment conducted by behavioral scientists, discovered that problem solving procedures were inhibiting creative thought.
Qualitative research is especially well suited to discovering something creative, such as a new name or positioning for a product. One focus group technique that helps uncover the best new ideas is, paradoxically, to ask respondents for bad ideas – the worst ones that come to mind.
Beyond achieving productivity or leaving a favorable impression in a creative pitch, sales meeting or ideation session, a key goal is that the ideas and information shared is retained. Know your audience and consider their learning styles.
The mostly highly admired brands are usually unique, original, fresh, and leading edge. In fact, many have invented or reinvented entire categories. To be that kind of a brand, an organization must be highly innovative...