How Marketers Can Change Agency Culture
February 14, 20194 min
In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies?
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Industry Issues - Branding Strategy Insider
The marketing world is changing rapidly creating several industry issues. Explore the impact with Branding Strategy Insider.
The Murky World Of Media Agency Kickbacks
May 25, 20164 min
Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to discuss the topic of transparency. As he rose there was little anticipation of what was to come.
Brand Strategy Or Brand Paperwork?
February 11, 20153 min
Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness.
The End Of Brands?
February 25, 20143 min
I recently read a New Yorker article entitled “Twilight of the Brands” written by James Surowiecki. In it, he posits that with the advent of the Internet and the comparison shopping and consumer feedback that it enables, consumers have more perfect information about product alternatives including their quality and value.
Brand Strategy Work Is No Job For Ad Agencies
September 23, 20133 min
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.