6 Signs Your Brand Is In A Complacency Loop
March 17, 20153 min
Every business has loops. Some are driven by fear, some by tradition, some by distraction, some by lack of awareness or industry convention.
HomeCategory
Brands & Business - Branding Strategy Insider
10 Ways Brand Reveals Business Health
March 12, 20155 min
Brand will tell you a lot if you let it. How you brand, what you brand, where you’re found, who buys you and how often…these and many more questions are all things that competitive businesses ask themselves on a regular basis. I see brand as a highly effective lens for assessing the relevance and competitiveness of a company.