The True Purpose Of Digital
November 7, 20222 min
This video posted by Samuel Bendett got my attention. It shows a drone made of sticks and a few plastic propellers powered by a simple motor. Have a look.
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Brands And Digital - Branding Strategy Insider
How Brands Can Use Web3 To Their Advantage
October 26, 20224 min
There’s no doubt about it – web3 and blockchain technology is poised to become a pillar of our economy in the coming years. But for now, can brands really benefit from web3 technology? The answer is a resounding YES. Today, we’ll explore some of the ways that brands can leverage web3 to stand out from their competition, increase brand awareness, and engage with customers like never before.
Marketers Guide To Web 3.0
October 13, 202219 min
There are four seminal dates in the history of the Internet: October 29, 1969: On October 29, 1969, at 10:30 PM, a computer grad student named Charley Kline at UCLA sent a message to SRI (Stanford Research Institute.) It was the first connection between computer networks.
How To Increase Sales With A Smaller Digital Budget
November 23, 20204 min
Can I let you in on digital marketing’s dirty secret? It’s the one secret that marketing execs guard more closely than any other: Digital ads don’t work nearly as well as they’re advertised to.
E-Commerce: From Transaction To Experience
May 19, 20203 min
Online shopping is generally a solitary activity – more about the purchase result than the experience. But is that all about to change?