These guys turned eggs, dates, and almonds into a $600M payday. And they did it in 5 years. Peter Rahal and Jared Smith created RXBAR. This is the protein snack that went from obscurity to ubiquity in 17 minutes. Or at least it felt like that.
In 2013, at the annual Consumer Electronics Show in Las Vegas, T-Mobile CEO John Legere confidently stepped onto the stage, prepared to place a bet. But this was no ordinary Vegas gamble. It was a high-stakes wager on the future of his company—this was a Big Bet.
Imagine yourself in this situation: You sell a product that’s essentially identical to competitors’ offerings, at similar pricing. You have a massive core business serving a market that’s becoming gradually outmoded. What do you do to differentiate and grow?
Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual.
What is strategy? Strategy is Future Competitive Advantage. What will the future look like? What will people need and expect? How will demographics, technology, and other global shifts create new competitors or recharge current competitors, and how will categories blur, blend, and maybe even disappear?
