Celebrity Licensing Guide For Retail
April 3, 20196 min
Why are retailers so interested in celebrity licensing programs when many of them (actually, most of them) fail (if they even get off the ground)?
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Endorsements - Branding Strategy Insider
Celebrity Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand.
How To Evaluate Celebrity Brand Endorsements
August 23, 20165 min
One of the oldest brand strategies is celebrity endorsement. Brands are always seeking validation in one form or another, and often the easiest and most compelling way is to have someone famous eat, wear, drive, walk in or just say something nice about your brand.
Endorsements: Pathway Of Lazy Marketing?
July 13, 20153 min
As Subway’s Jared Fogle joins the pantheon of brand endorsers who’ve been dropped in a hurry for either real or alleged off-brand activities, it’s worth revisiting the risks and benefits of endorsement strategy.
Celebrities In Advertising: A Marketing Mistake?
February 18, 20115 min
Popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness. Sure, it’s expensive, but celebrities always yield stronger ties with viewers and, ultimately, greater sales, right?
Celebrity Endorsement Guide
October 2, 20106 min
Nike is known around the world for being one of the most iconic brands. It was recently ranked as the world’s 25th most valuable brand in terms of its brand value – USD10.8 billion – by the annual Business Week’s global top 100 brand survey.