Great Moments In Advertising: Ogilvy’s ‘Confessions’
David Ogilvy had been in the advertising business only 15 years when he wrote “Confessions of an Advertising Man” in 1962.
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David Ogilvy had been in the advertising business only 15 years when he wrote “Confessions of an Advertising Man” in 1962.
Where Did “Oscar” Get its Name? We don’t mean Oscar Wilde or Oscar Hammerstein. We mean that 8-pound gold statuette so beloved in Hollywood.
After its successes with Ivory and Crisco, P&G developed a new business technique called “brand management.” Because it focused attention on a product rather than a business function, brand management turned out to be similar in its effects to the multi-divisional structure introduced by Alfred Sloan at General Motors. And it had the same powerful tendency to decentralize decision making.
Interviewed by Maureen Dowd in The New York Times, Isaac (“Biz”) Stone, the co-inventor of Twitter, explained the name this way: “We had a lot of words like “Jitter” and things that reflected a hyper-nervousness. Somebody threw “Twitter” in the hat. I thought, “Oh, that’s the short trivial bursts of information that birds do.” Discover more on naming brands here. The Blake Project Can Help: The Brand Positioning Workshop Branding Strategy Insider is a service...
In 1921, Squibb had never advertised to the public, but wanted to advertise certain “household” drug products which are on most bathroom shelves.