Change Management And The Power Of Language
July 9, 20143 min
Change programs are so often about actions. So much so in fact that the dialogue that surrounds and informs those changes can be dismissed as “just talk”.
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Internal Brand Building - Branding Strategy Insider
As important as making a unique and compelling brand promise is keeping that promise. It’s that simple. That’s where internal brand building comes in. The process of activating the brand promise with the help of an organizations’ greatest asset – its people.
Brand Management Success From Within
September 23, 20103 min
It’s with no surprise that your ability to build a strong brand is greatly influenced by the decision makers around you.
Marketing + HR = Employer Brand Power
September 24, 20082 min
Strong brands ultimately have four classic effects on markets.
Linking Mission, Vision And Brand Promise
August 2, 20082 min
When a CEO intends to build consensus around and anchor his or her organization’s raison d’être, he or she often looks to mission, vision and core values statements to do this. The CEO leads the process of crafting these statements with his or her senior leadership team and board of directors, usually with the help of an outside facilitator.
Of Branding And Greed
August 23, 20073 min
In a recent post, I attempted to clarify what branding is all about. It comes down to building perceptions about what makes your product different and what the benefit is in this difference.