Brands Weaken Through Line Extension
October 5, 20105 min
In the last decade, we’ve had two wars (Iraq and Afghanistan), two automobile bankruptcies (General Motors and Chrysler) and two radically new social-media sites (Facebook and Twitter).
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Line Extension - Branding Strategy Insider
Product line extension can be an opportunity for brands who have the discipline to keep their focus.
Brand Focus Leads To Power And Profits
December 21, 20093 min
Building a brand and building a profitable brand are two different things.
Line Extensions: Pulling Brands Off Course
September 9, 20097 min
“Would you like to steer the ship?” is a question I used to hear in the Merchant Marine.