It’s Time To Redefine Market Research
April 22, 20124 min
In fields as diverse as medicine, physics, and archaeology, researchers are gods.
HomeCategory
Market Research - Branding Strategy Insider
Indirect Influencers And Purchase Decisions
August 12, 20092 min
A company has multiple constituencies when it offers the same product to different market segments. Why is this an important discipline in Marketing?
How Stakeholders Perceive Benefits
July 28, 20091 min
When dealing with perception, it is often helpful for clients of research firms to understand not only what the perceptions are, but what are they based on.