Customer Service Is Dead
October 30, 20074 min
Back in the day, when customer service was king, I worked after school pumping gas and handing out collectable tumblers at my father’s service station.
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Marketers For Charity - Branding Strategy Insider
The Death Of Supremacy
October 25, 20074 min
A few weeks ago, about 40 Christian evangelical leaders met in Salt Lake City to discuss a branding dilemma.
Online Promotions: Stop Guessing
August 31, 20073 min
Over the years, promotional tools have become oft-used weapons in the brand marketer’s arsenal, employed by thousands of brands to attract and retain customers.
Brand Building And The Ketchup Conundrum
February 20, 200722 min
Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
How Brands Are Made To Stick
January 18, 200713 min
My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. A book review and interview from our Featured Guest Author Guy Kawasaki