How To Migrate Acquired Brands
July 11, 20183 min
Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand.
NEW THINKING
Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand.
It is important to reflect on the role of brands during mergers and acquisitions and to consider the opportunities they provide.
Brands truly get what they deserve.
If your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?
From a brand perspective this guide is intended to help you think through the key decisions that will drive the outcomes of your merger or acquisition.