The Real Brand Power Of Endorsements
June 24, 20151 min
The purser on the plane this morning reminded us as we landed that the airline had just won two industry awards. She didn’t name them but the point was made.
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Neuromarketing - Branding Strategy Insider
How Brands Help Customers Decide
June 23, 20153 min
In matters of taste, most people, most of the time don’t know what to think unless someone or something tells them.
Neuromarketing And The Oscars
March 4, 20116 min
One thing you didn’t hear from any of this years Oscar winners: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.”
Brain Scan Strategy vs. Tobacco Marketers
December 26, 20095 min
Ever wondered people still keep puffing away despite the fact that we’re better informed about the dangers of smoking than ever before?
Brands And The Brain: The 4 Second Factor
November 12, 20094 min
Suddenly, you see it everywhere – in airports, hotels, restaurants, and of course, in most public bathrooms. It’s on sale in corner kiosks, wedged conspicuously between the gum and People magazine. And in a blink, it’s been seamlessly integrated into life as an essential everyday item. Just five years ago, the product never existed anywhere, and yet if you were to conduct a straw poll, most would confide that they simply couldn’t live without it.