Political Repositioning Strategy
September 4, 20142 min
To label something is to name it, to give it an identity.
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Political Brand Strategy - Branding Strategy Insider
Marketing At The Margins
December 19, 20124 min
This is the third of three articles here on Branding Strategy Insider to feature the valuable marketing lessons to be learned from the recently-concluded Presidential election. One and two can be found here and here.
Brand Strategy And Politics: A New World
December 10, 20124 min
This is the second of three posts on the brand marketing lessons to be learned from the recently-concluded Presidential election. The first can be found here.
Brand Strategy: Politics And Positioning
November 27, 20126 min
Now that the dust has settled some after this year’s U.S. Presidential election, a critical imperative for brand marketers stands out. For all the hoopla of late about data, digital, diversity and nudges, none of these much-ballyhooed marketing innovations matter until old-timey fundamentals have been taken care of first.