Marketing has some important evergreen principles. One principle is this: just because a brand-business is customer-focused does not mean that customers come first. Customers come second. Customer-focused employees come first.
Change happens all the time. Today, it is almost impossible to keep aware of everything that changes around your brand. Customer behaviors change. Attitudes change. Competition changes. Competitive strategies change. Technology changes. Devices change. Distribution channels change.
Company cultures will need to change if AI is to thrive in them. After all, powerful AI can ultimately upend work practices and jobs.
Problem Detection is one of marketing’s most effective strategies. Profitably solving and satisfying customer problems is the aim of marketing. So, marketers tend to focus problem detection on customers. But, as brand-business’ know, having motivated, committed, proud and loyal employees is a most critical factor in brand-business success. Recent research from Deloitte, the global services group, re-confirms the fundamental principle that loyal employees generate loyal customers.
There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require a flatter and leaner organization. These principles are not new. Many enterprises have jiggered with organizational structures and more disciplined...
