Brand Building On An Ideal
February 13, 20122 min
How well do we understand the people who are most important to our future?
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Brand Ideals - Branding Strategy Insider
By operating on the higher level of human actualization, ideal-based brands succeed in connecting consumers to themselves, each other, and the world.
Creating New Markets Through Brand Ideals
June 27, 20117 min
On October 18, 2010, the top story in The Wall Street Journal pronounced, “Apple Inc. posted a 70% surge in quarterly earnings … the latest sign that CEO Steve Jobs’s gamble on consumer gadgets is paying off.” To us, this view seems incomplete.