The Difference Between Brand Image And Identity
March 24, 20226 min
Image and identity are not the same and require different strategies to address problems.
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Brand Identity - Branding Strategy Insider
At the basic level, corporate and brand identity programs are an expression and reflection of the brand’s culture, character, personality, and the products and services offered–inspiring trust with consumers, customers, employees, suppliers and the investment community.
Creativity Is A Process
July 20, 20213 min
So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead at all. But, back in 2015 the Tokyo Olympics was in hot water for very different reasons – the logo.
How Brand Identity Can Be Flexible And Consistent
August 6, 20193 min
Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of padding, what it can and can’t be placed next to or on top of, purposely limit choices to avoid a free-for-all of activations.
Distinctive Brand Assets Defined
June 17, 20195 min
Since the inception of the concept of brand, identification has been integral to its role for business.
How Brand Codes And Narratives Can Deceive Us
May 10, 201910 min
Facebook rolled out a new updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why?