Identity Crisis – Brand vs. User?
April 13, 20108 min
Everyone knows there’s a critical difference between Brand imagery and User imagery.
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Brand Imagery - Branding Strategy Insider
Brand Imagery Through Qualitative Research 2
January 17, 20071 min
As I shared earlier, a brand image is a condensation of all experiences a person has ever had in conjunction with the brand. The goal in assessing brand equity is to pull out as many of these as possible, then see how they make up a unified whole. One type of experience is the experience of the tangible product...