Maximizing The Brand Launch
October 29, 20142 min
Most brands get launch. They understand how to make a splash for a product on a day. But what do you do between splashes?
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Brand Launch - Branding Strategy Insider
Maximize your brand launch. Learn how Disney and others execute their brand launch strategies.
Product Creation: Sacrifice To Win
March 27, 20083 min
For many years, I’ve been writing about sacrifice. In other words, to get something, you have to give something up.