Marketing And The Occupy Movement Brand
December 7, 20113 min
The paradox of the Occupy movement is that it is good news, not bad, for brands. Occupy was begun by Adbusters, an anti-consumerism organization and magazine founded in 1989 and headquartered in Vancouver. During the Arab Spring protests this year, Adbusters felt the time was ripe for some similar agitation in the U.S., tapping into the frustration and anger simmering here just as the Arab Spring tapped into the frustration and anger simmering there. Adbusters...
