Healthcare Brands And Dinosaurs
March 11, 20132 min
I gave a speech at HIMSS last week, the largest healthcare event in America and my topic was “Disruptive Innovation and the Consumerization of Healthcare”.
NEW THINKING
I gave a speech at HIMSS last week, the largest healthcare event in America and my topic was “Disruptive Innovation and the Consumerization of Healthcare”.
A revolution in health care is upon us. Health care brands and brand marketers are facing great change from every direction: