BrandQuotes - Branding Strategy Insider

“The crucial ingredient in the success of any brand is its claim to authenticity.”            – Al Reis and Laura Reis, from The 22 Immutable Laws of BRANDING Sponsored By: The Brand Positioning Workshop

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."                                         -  David Ogilvy Sponsored By: Brand Aid

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."                                      -  Scott Talgo Sponsored By: Brand Aid

"The more things you try to become, the more you lose focus, the more difficult it is to differentiate your product. Mark Twain said it best, 'I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody.'"                             – Jack Trout/Mark Twain Sponsored By: Brand Aid

“Marketing is too important to be left to the marketing department” -David Packard, Hewlett-Packard Sponsored By: Brand Aid