BrandQuote – June 8
June 8, 20081 min
"Customers buy for their reasons, not yours." – Orvel Ray Wilson Sponsored By: Brand Aid
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Derrick Daye - Branding Strategy Insider
Did You Know? – May 21
May 21, 20081 min
• It costs 7 times more to get a new consumer for the brand than it does to get a current consumer to make an incremental purchase. • In some sectors, an increase in the consumer base by just one percent is otherwise equivalent to a 10 percent cost reduction. • Depending on the category, a 5% increase in customer loyalty will lift the lifetime profits per customer by up to 95%....
BrandQuote – April 26
April 26, 20081 min
"… at the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about [a] man, you can touch him at the core of his being." -Bill Bernbach, in a speech to the American Association of Advertising ...
BrandQuote – March 2
March 2, 20081 min
'The best way to make news is to announce a new category, not a new product.' - Al Ries & Laura Ries Sponsored By: Brand Aid
BrandQuote – February 23
February 23, 20081 min
"Advertising doesn’t create a product advantage. It can only convey it." – Bill Bernbach, Advertising Legend Sponsored By: Brand Aid